Press releases and articles

Power Ethernet Strikes Major Partnership with Mainline Power

London, 10th December 2012: British Powerline Communications (PLC) innovator, Power Ethernet, today announced a major partnership with leading flexible power company Mainline Europe.

The partnership has been forged in response to significant demand from Mainline customers for a data solution that fits within its current product ecosystem. It will see Power Ethernet data networking technology embedded into Mainline’s socket range, delivering the proven advantage of the Power Ethernet Socket in a physical form that gives users ultimate flexibility.

Mainline Premium Data Socket by Power Ethernet

Power Ethernet technology offers consumers, electricians and installers a highly simple and cost-effective way to network a home or building. PE Sockets embed Ethernet networking within a traditional double-gang wall socket, using Powerline and other complimentary technology to deliver data via existing mains wiring.

Mainline offers a revolutionary alternative to traditional fixed wall sockets and extension leads that are commonplace in most homes and places of work. Using a modular track-based design, Mainline Power Track enables flexible positioning of power sockets within a room using a twist-in, twist-out method.

The Mainline Premium Data Socket shares the same form factor of other Mainline sockets – replacing the single power socket with four Ethernet network ports. Sockets can be moved and repositioned in seconds, enabling rapid deployment of Ethernet networking in any environment. Mainline Premium Data Sockets are naturally compatible with the full range of Mainline Power Track products.

Matthew Jacks, General Manager at Mainline Europe, said: “Many of our customers have asked for data networking as part of a Mainline installation, and the addition of Power Ethernet technology adds this vital string to our bow in the simplest way possible. We’re delighted to be partnering with a modern company centred around Powerline technology.”
Daniel Rogoff, Managing Director of Power Ethernet, said: ”Mainline offers something inherently more flexible, but up until now has been missing a data offering. It’s therefore only natural that these two technologies should come together into a superior solution and we look forward to a close relationship with a focus on development.”
Jonathan Clark, Managing Director of Mainline Power said: “Mainline is all about flexible and simple access to power for people at work, at home and in their place of study. Power Ethernet shares this vision in its approach to giving people simple access to data. I am tremendously excited about partnering with Power Ethernet to match our innovative Mainline Power system with their equally innovative data over power technology. Power and data beyond limits has arrived!”

The Mainline Premium Data Socket will be available in Q1 2013.

About Power Ethernet:

Founded in 2011, Power Ethernet is a UK technology start-up with an innovative, new approach to PowerLine-based networking for both home and commercial applications. Powerline is a proven, well-established and recognised standard that uses power cables to create an instant Ethernet network. Power Ethernet’s patent pending integration of Powerline networking technology into electrical sockets provides an effective solution for businesses and home users who seek a simple but elegant solution for creating a high-speed, highly reliable network.

About Mainline:

Founded in 2002, Mainline’s mission is to revolutionise the way we all access power…forever. Every day, we are introduced to new technology to improve efficiency at work, stay connected to each other and get the most out of every day experiences. Mainline is the connection between them all. It’s a piece of great technology that allows people to power all gadgets of life whenever they want, where ever they want… without limits. Mainline’s track based mains power system allows anyone to add, remove and reposition sockets anywhere along its length with a simple twist. For more information: www.mainlinepower.co.uk